Published: July 16, 2025
California’s proposed ban on sweepstakes-style casinos is facing growing opposition from unexpected corners. Civil liberties groups and major marketing industry players are now publicly warning that Assembly Bill 831, in its current form, could do far more than outlaw dual-currency gaming platforms — it could also threaten legitimate promotional campaigns used by everyday brands.
The American Civil Liberties Union, the Sweepstakes Promotion Gaming Association, and several large advertisers have voiced concerns that the bill’s language is overly broad and vague. Critics argue it could unintentionally sweep up legal promotions such as brand loyalty programs, online giveaways, and retail sweepstakes that are entirely unrelated to gambling.
These objections introduce a new layer of complexity to AB 831’s path through the California Senate. While the bill was initially framed as a targeted strike against social casinos operating outside state gaming laws, it now faces scrutiny from legal experts worried about First Amendment implications and collateral damage to other industries.
The next several weeks will be crucial. If lawmakers amend the bill to clarify its scope, it may still move forward. If not, AB 831 could face more organized resistance from sectors far beyond online gaming.