MyPrize.us has exited the New Jersey market, joining several other sweepstakes casino operators that have voluntarily withdrawn from the state following the enactment of Assembly Bill A5447, which banned sweepstakes casinos effective August 16, 2025.
Continuing Exodus Pattern
MyPrize.us exits the New Jersey market, joining several other sweeps casino operators that have voluntarily pulled out of the state before AB 5447 (which bans sweepstakes casinos) goes into law. The platform’s withdrawal continues the pattern of voluntary exits that began even before Governor Murphy signed the legislation.
The voluntary nature of these exits suggests operators are choosing compliance over legal challenges, potentially indicating acceptance that New Jersey’s ban will be effectively enforced.
Immediate Compliance Response
The MyPrize.us exit demonstrates the immediate impact of New Jersey’s sweepstakes ban implementation. Unlike some operators who have attempted to continue serving customers in restricted markets, MyPrize.us appears to have prioritized immediate compliance with the new law.
This compliance-first approach may reflect legal advice that challenging New Jersey’s ban would be costly and unlikely to succeed, given the legislation’s comprehensive structure and immediate implementation.
Market Consolidation Effect
The continuing operator exits from New Jersey are contributing to market consolidation in the sweepstakes industry, as available markets shrink and players concentrate on remaining platforms. MyPrize.us users in New Jersey must now find alternative entertainment options or migrate to legal gaming platforms.
The consolidation effect validates arguments that sweepstakes bans successfully direct gambling activity toward regulated markets with stronger consumer protections.
Industry Acceptance of Bans
The pattern of voluntary exits without legal challenges suggests growing industry acceptance that state-level sweepstakes bans represent effective regulatory tools. Rather than fighting prohibition efforts through courts, operators appear to be choosing strategic market exits and resource reallocation.
This acceptance may accelerate the effectiveness of sweepstakes bans in other states, as operators increasingly view compliance as preferable to prolonged legal battles.
New Jersey Model Success
The voluntary operator exits demonstrate the success of New Jersey’s regulatory model, which combined clear legislation with immediate implementation and substantial penalties. The model’s effectiveness in encouraging voluntary compliance may influence other states considering similar approaches.
New Jersey’s experience suggests that comprehensive sweepstakes bans can achieve their objectives without requiring extensive enforcement resources or lengthy legal proceedings.